Understanding Quality Function Deployment (QFD) methodology to succeed in new product introduction
Course Identifier : 54977VHQXM
Course Type : PDU
PMI Assigned PDU Claim Code : 54977VHQXM
Max PDUs: 2
On Demand : 21 Apr 2022 onwards
12 Apr 2022- 12 Apr 2022
19 Apr 2022- 19 Apr 2022
26 Apr 2022 – 26 Apr 2022
3 May 2022- 3 May 2022
10 May 2022- 10 May 2022
17 May 2022- 17 May 2022
24 May 2022- 24 May 2022
Most of the new product introductions fail due to disconnect between Voice of Customer (VOC) and Voice of Process (VOP). Quality Function Deployment (QFD) helps in establishing correlation between VOC and VOP and that of competition positions in the given business. It is an iterative process through which the processes are prioritized and honed to meet the customer delight in new Product Creation Process (PCP).
It is a management system that is simple yet effective. It is a tracking structure that puts customer’s needs and expectations as a priority over mere product development. The aim of Quality Function Deployment or QFD is to meet the standards and expectations that the customers employ and help realize that by keeping customers first throughout the designing processes of products or services.
The benefits of quality function deployment are that you never lose sight of the customer’s internal or external voices even after the commodity’s lifecycle and continue improving upon it.
Participants shall acquire the knowledge of systematically understanding the correlation between customer requirements and process capabilities and prepare a blueprint of gap analysis through :
- Understanding customer product demands/requirements and their interaction to respective design elements.
- Translating customer requirements into technical design requirements.
- Quantifying the importance of both customer and technical requirements.
- Identifying the critical features and performance requirements for processes and designs.
- Identifying key drivers of customer satisfaction.
Course Availability : Public
Delivery Methods : On Demand / Live Streaming
Technical : 1.00 Hour
Leadership : 1.00 Hour
Strategic : 0.00 Hour
Total : 02:00 Hours
Language : English
Course Fee : INR 1500 / USD 20